Vi har nu ett skapligt utkast på vårt första kapitel, Introduction. Publicerat via Google Docs. Vi vill kunna ta fram en generell handlingsplan för hur företag kan/bör/ska använda sociala medier, men samtidigt försöka att fokusera på vilka fördelar sociala medier kan skapa. Vad är nyttan?

Det mest intressanta från det första kapitlet är inklistrat nedan (på engelska), forskningsfrågor och syftet:

Research questions

Social media is a new subject, a buzzword, both for companies and academics. A lot of Swedish companies are unsure how to use social media and there is not a lot of academic papers publish that deals with the subject. Therefore we have chosen to focus on one main question, and four sub questions, that we intend to answer at the end of this research.

Main question:

What kind of benefits could companies achieve from using social media?

Sub questions:

• How to measure social media benefits?
• How to coordinate the use of social media in business?
• How to spread social media usage through the organization?
• How has social media changed the relationship between customers and companies?

Purpose

Analyze and describe how companies in the events and fair industry should use social media to successfully promote themselves.