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What kind of benefits could companies achieve from using social media?

Heavy social media users really appreciates companies that uses social media. This means that are you, as a company, not active at social media networks you will not be able to reach these customers, of course it depends on what kind of business you have.

How to measure social media benefits?

How to measure social media is difficult, and maybe it is not even possible because we do not know want we really want and should measure.

How to coordinate the use of social media in business?

The number one service to use today is Facebook, there are no doubts about it. The second place is a tie, depending of what kind of business you have, between YouTube, Twitter, blogs and an own interactive site with connections to the rest of the web. This can change very quickly though, but Facebook seems to remain on the throne for a while.

Which of these that should be your first choice depends, once again, on what kind of business you have, and your target. The ideal is always to be where your customers are. You can even use different “language” towards your customers, the key is to be personal. Some customers expect a more formal behavior from you while others may prefer a more informal behavior, therefore it is important to be responsive to the customers and adapt to the situation.

Social media is not necessarily something for every company, but if you jump on the train it is important to be committed and consistent in your usage. Cover your brand on as many services as possible, a natural thing for brand coverage.

How to spread social media usage through an organization?

It depends, once again, on your business. Most important is that the sender have enough “power” to meet the customers’ requirements without having to ask his/her boss for “permission”. Social media is fast and so should also the conversations be. The sender should always answer the questions asked to the company properly, without any wiggling.

It is quite difficult to set up general guidelines for how to use social media, without knowing the company business and goals with the usage. Though, companies should always be honest and open to their customers.

How has social media changed the relationship between customers and companies?

Today, the customers has become more demanding towards the companies, the web has given them power, and whether you like it or not the customers will talk about the companies and their products. Also, there are no regular work shifts anymore, the customers demands that the companies should be able to contact both day and night.

Customers has also become ambassadors for the company, which often are much more efficient than expensive commercials.