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Vi har faktiskt glömt meddela er att vår uppsats är publicerad. Du hittar den hos Linnéuniversitetet via DiVA (Digitala Vetenskapliga Arkivet): Social Media Marketing: What role can social media play as a marketing tool?

Vill du komma i kontakt med oss? Du kanske har några funderingar kring vår uppsats, om utbildningen informationslogistik, eller kanske bara om social media i allmänhet.

Johan Wigmo: johanwigmo @ gmail.com

EdvardWikström: edvardwikstrom @ gmail.com

Till sist vill jag också pusha lite för Sveriges första, riktiga plattform för och om informationslogistiker.

Abstract

The purpose of this research is to analyze and explore how companies could use social media to promote themselves and improve their business to consumer relationship, this in order to develop a general set of recommendations.

To fulfill the purpose we have used a qualitative research method with a field study approach. By studying both social media and marketing theories and combining these with interviews of social media consultants, we have managed to compile a set of recommendations for corporate social media usage. As a complement, we have observed some companies that use social media in order to document and analyze how they use it, primarily to expand our own understanding.

Recommendations for social media usage

1. Formulate goals for what you want to accomplish with your social media usage.
2. Develop a strategy how to reach your goals.
   • Start with traditional marketing/communication strategies, that may already be present. Use traditional marketing theories like the five P’s.
   • Develop a set of guidelines for social media usage.
3. Choose which social media you are going to use. The choice should be based on your goals, strategy and target demographic.
   • Twitter is quick, blogs are powerful, Facebook is mainstream.
   • Blogs are probably the easiest to start with, due to less usage constrictions.
   • Have a purpose with every service that you use.
4. Keywords to have in mind when using social media.
   • Commitment and continuity, do not neglect the community for long periods of time.
   • Transparency, do not be afraid to loose absolute control
   • Authority to speak
   • Quality of content
5. Use informal and personal behavior. Do not try to push anything towards your followers/fans but act as a brand builder.
6. Do not forget: it’s not rocket science, mostly just common sense!