Word of mouth is a term in marketing for “spreading rumors” and may be one of the most effective marketing techniques. This is primarily because consumers rely more on informal and personal communication sources when purchase decisions are made than on traditional marketing. When a person likes a product it is not unusual that he [...]
fredag, november 20, 2009
För att förstå hur Twitter fungerar bör man känna till några återkommande begrepp. Är begreppen rätt definierade? Är det något som saknas? Tweet. A message must fit within 140 characters, and is called a tweet. It can be compared with a post, a message or an update. The reason that it is just 140 characters [...]
fredag, november 20, 2009
Vad är egentligen skillnaden? Nedan följer en kort förklaring av profiler, sidor och grupper: Profiles. This contains information about a user. You can see the users friends, photos, contact details and so on. Maybe the most important part is the wall that shows the users own updates but also his friends’ message to him. Pages. [...]
torsdag, november 19, 2009
ROI is frequently used to measure managerial effectiveness within companies (Armstrong & Kotler, 2006, p. MM3). ROI could be applied on social media and in example measure how the sales of a given product have changed since the company become active in social media. Though, social media is more about the human interactivity and not [...]
onsdag, november 4, 2009
Somewhat in the mid-1990s, Internet become quite common (Comer, 2007, p. 19). Back then it was built on static pages with no interactivity what so ever, mostly because of the speed limit. In 2004 Tim O’Reilly discussed the concept of web 2.0, a development of the web 1.0 and/or the world wide web (O’Reilly, 2005). [...]
© 2009 SM-Exjobb.se. Powered by jeux de casino gratuit.
fredag, november 20, 2009
Inga kommentarer